Graphic Media Alliance

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01/16/2024

A Sales Resolution Reset

Source: Bill Farquharson, The Sales Vault, January 16, 2024

We are halfway through the month of January. By now, one in three of you/us has given up on their New Year’s resolutions. By the end of the month, that number will have jumped to 43%.

While there are many reasons why we fail to honor the promises we made ourselves, I have to believe, based on my many years as both a salesperson, a sales coach/trainer, and a fellow resolution-breaker, the biggest reason comes down to one word…

Accountability. Or maybe I should say, lack of accountability.

If you are in that 33% who has already called it quits, reset.

If you are struggling to maintain your momentum, rethink.

You are one simple addition away from getting and staying back on track. All you need is an accountability buddy.

Imagine sending out an email at the end of the day with a list of three things you will accomplish the next day. Or maybe that email reports on the number of calls you made along with your stated (read: Resolution) goal. The mere fact that you are consistently checking in with another person dramatically increases your chances of being one of the only 9% (a number I think is 8 points too high!) who make and keep their promises through the entire year.

So, here’s the task:
Step One—Find an accountability buddy;
Step Two—Decide what you will ask that person to hold you to;
Step Three—Set a daily alarm on your cell phone for 4:30pm;
Step Four—At 4:30pm, report in.

That’s it. Wicked simple, right?

Just like any change in routine, this will take time to become a habit. The trick is to act immediately once the alarm goes off. If you miss a day, no worries. That daily reminder will get you going again.

Not to mention that “WHAT THE HECK???” email you’ll get from your new buddy.

Watch Bill present this week's sales tip


The Sales Vault, created by Bill Farquharson, is a subscription-based resource and sales community featuring a calendar packed with live workshops, on-demand sales courses, peer-to-peer discussion groups, and 35+ years of sales training content all searchable by sales challenge. Think of it as a sales conference where the seminars and workshops, full of instantly applicable ideas, are ongoing and more programs are added constantly.

The Sales Vault is available on a monthly subscription basis, normally at a no-brainer monthly price of $45/participant, but… GMA members can take advantage of an exclusive offer: FREE membership for 30 days followed by a discounted monthly subscription price of just $40/participant. 

Bill has been a friend of GMA for many years and is, no doubt, known to our members as a top sales trainer and content creator for the graphic arts.

Other Vault resources:

  • NEW: Replays—Insider exclusive recordings of Office Hours sales discussions
  • Downloadable prospecting letters
  • One killer-good intro letter only the bravest of the brave send out
  • A downloadable voicemail script
  • 15 on-demand video sales courses
  • Archived sales content searchable by sales challenge

Check out the Sales Vault!

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